Travis
E. Murphy, Jr. has
cultivated a 45-year,
prominent career
in Florida’s
citrus industry—the
state’s most
enduring business.
His strong focus
and experience includes
complete citrus
management, grove
development and
redevelopment, and
various levels of
consulting. For
decades he has performed
a major role in
marketing citrus
for many clients
and is at this time
marketing fruit
for the River Country
family of companies.
Years of involvement
in the Florida citrus
industry have brought
extensive knowledge
of all facets of
the citrus environment.
Mr. Murphy is recognized
for his strong commitment
to research and
investigation through
publications and
consultation with
the University of
Florida/IFAS. He
is consistently
knowledgeable about
the industry’s
most current practices
and modern trends.
Owner of River Country
Management, Inc.,
a professional grove
manager based in
Fort Pierce, his
clients have included
Metropolitan Life
and Equitable Life
Assurance. He has
consulted with companies
such as CitiGroup
Investments and
Egan Groves. In
addition, he has
been a managing
member of River
County Land &
Cattle, LLC, a citrus
grove and cattle
ranch in Fort Drum,
Florida since 1967.
Mr. Murphy’s
demonstrated financial
success earned him
current Chairmanship
of the Advisory
Board of Wachovia
Bank, N.A. He has
served many leadership
roles in agricultural
professional organizations.
He is a member of
the Research Advisory
Committee for the
Institute of Food
and Agricultural
Sciences (IFAS).
A former member
of the Indian River
Citrus League and
the Florida Orange
Marketers Cooperative,
Mr. Murphy currently
holds membership
with the Florida
Cattlemen's Association
and the National
Cattlemen's Association.
Mr. Murphy earned
a Bachelor of Science
in Agriculture with
a Major in Citrus
Production and Minor
in Agronomy from
the University of
Florida.
Owner, River Country Management, Inc.
